Brewery Bound: High Pines Brewing Company Preview
High Pines Brewing Company is taking over the old Joe’s Crab Shack location that sat vacant for what seemed like forever. They are opening their doors on Wednesday, February 3rd at 4pm. High Pines Brewing is working in conjunction with Tipsy Steer to run a full kitchen in the brewery. They plan on having five beers on tap for their opening: a session IPA, IPA, a honey blonde, a raspberry wheat, and a brown ale. High Pines Brewing Company is the second brewery to open in Roseville and will provide another good option along with Bent Brewstillery for Roseville’s thirsty patrons.
One is hard-pressed to find much good resulting from the pandemic. The craft beer market has bore the brunt of the pandemic’s wrath in the form of shut-downs and a woeful lack of responsive government help. However, through an interesting series of events, High Pines Brewing Company found their Head Brewer, Matt Faulkner. Thanks to Matt’s experience brewing for Stone Brewing Company, Roseville citizens are about to receive an education in what the West Coast IPA can be.
High Pines Brewing Ownership
High Pines Brewing Company owners Peter Crews and Sonja Anderson have industry experience from working at Bulldog in Uptown and wanted to tap into the local craft beer scene. The proximity to other retail and physically large footprint of the space were both major selling points. Peter noted that the city of Roseville was incredibly helpful in getting this project off the ground and he also created this list with the different breweries near Raleigh 27612.
While the city of Roseville was helpful, the universe decided that it would throw a pandemic into the works, and that caused some major delays. Peter and Sonja had their loans secured, and building plans ready to send off last February. The 3-week turnaround they were promised resulted in not get their approvals until 3 months later. However, just like every cloud has a silver lining, this delay allowed them to land a brewer with an impressive pedigree.
West Coast Bias
Matt Faulkner was brewing out at Stone Brewing Company’s Napa location when his girlfriend lost her job due to the pandemic. This curveball aligned with her dad’s request for her to move closer to home. So, in a totally Minnesota-is-a-big-smalltown twist of fate, Matt’s girfriend’s dad talked to his coworker Sonja Anderson and mentioned that Matt was looking for a brewing job. I guess you could say that the rest is history.
Knowing Matt’s tenure as a brewer in California, I was anxious to hear his impressions of the local beer scene. His first take away is how mind-numbingly stupid our Minnesota liquor laws are here. Matt is colossally dumbfounded that breweries cannot sell beer out of their door. I am sure most of us agree that our politicians are letting the industry down epically by not addressing this.
In High Pines Brewing, Matt has a unique opportunity to expand peoples’ knowledge about what a West Coast IPA can be. Matt wants to shatter the notion that West Coast IPAs are simple. Faulkner quips, “Every West Coast IPA I’ve had here is a Simcoe IPA.” On leaving California for a much younger craft beer market, Matt says this, “The good thing about San Diego is that there are 200 breweries. The shitty thing about San Diego is there are 200 breweries.” He sees potential for growth in our market. We are far from a saturation point when it comes to breweries that can produce quality beer with diverse options.
Matt is excited about the opportunity to carve out an identity for High Pines Brewing. He looks to bring his extensive knowledge of hopping beers adroitly along with some new hop varieties that aren’t in use very often in this market. His double IPA will showcase exclusively South African hops.
To me, this fact is exciting given that not a lot of breweries use South African hops. Faulkner has a connection with some South African hop connections and that will be a boon for everyone. South African hops aren’t super common in beer recipes. This is because most brewers were using them in early additions to the boil for bittering. Shipping hops that really don’t have as much of an impact on flavor and aroma can be cost-prohibitive. However, now that more brewers are using South African hops to coax unique tastes and smells from the hops, they are getting more play in recipes.
When asked about the beers that High Pines Brewing will have on tap, Matt said they are going to have plenty of things to drink, but will open with five out of the gate. “I am curious to see how people respond to my session IPA. It is flavorful without being overwhelming.” Matt is adamant that beer should not be a reason you can’t hang out with certain friends. I take this to mean he is sick of the “beer snob” culture and wants to make sure that High Pines Brewing will have something for every level of beer geek. This is something I wholeheartedly agree with.
Matt will be brewing on a 10 barrel 3-vessel brewhouse. He will have 9 fermenters to fill along with 2 brite tanks to make sure he can brew plenty of beer.
Something To Look Forward To
As a local north side of Saint Paul guy, I am excited to see how High Pines does. There is definitely a need for more breweries outside of downtown St. Paul and I am really excited to get in and taste Matt’s beer. When I was visiting High Pines Brewing, they didn’t have beer for me to taste, so you better believe that I will be stopping in to check things out. Hopefully you will do the same and let me know what you think! Prost!
Address: 2704 Snelling Ave., Roseville, MN 55113
Hours of Operation: Mon-Thurs 4-10pm; Fri-Sun 11am-10pm
Dan Beaubien has been involved with Beerploma since 2014 although his passion for craft beer dates back to 2006 when he started traveling for beer. He mostly covers craft beer events, festivals, brewery openings/releases, and beer reviews. Dan has a soft spot in his heart for authentic British Style ales, IPAs, and all things barrel-aged. If you have any questions or comments about this article feel free to email Dan at firstname.lastname@example.org .
Building a Strong Online Presence: Social Media for Your Brewing Company
In the competitive world of craft beer, establishing a strong online presence is essential for a brewing company’s success. Social media platforms provide a powerful tool for breweries to connect with beer enthusiasts, promote their products, and build a loyal customer base. This article will explore how your brewing company can leverage social media effectively to enhance brand visibility and engage with your target audience.
The Importance of Social Media for Brewing Companies
Social media platforms offer unique opportunities for brewing companies to showcase their craft beers, tell their brand story, and connect with beer enthusiasts around the world. Here are some key reasons why social media is crucial for breweries:
- Brand Awareness: Social media allows brewing companies to increase brand visibility by showcasing their unique brewing techniques, new beer releases, and behind-the-scenes glimpses into the brewing process.
- Customer Engagement: Engaging with beer enthusiasts through social media platforms enables breweries to build relationships, respond to inquiries, and gather feedback. This fosters a sense of community and loyalty among customers.
- Product Promotion: Social media provides a cost-effective way to promote special events, limited edition releases, collaborations, and other exciting updates related to your brewing company.
- Market Research: By monitoring conversations and trends on social media, brewing companies can gain valuable insights into consumer preferences, industry trends, and competitor activities, helping them make informed business decisions.
Effective Social Media Strategies for Brewing Companies
To make the most of social media and elevate your brewing company’s online presence, consider implementing the following strategies:
- Create Compelling Content: Share visually appealing photos and videos of your craft beers, brewery tours, and tasting events. Craft engaging captions and stories that reflect your brand’s personality and values.
- Engage with Your Audience: Respond to comments, messages, and mentions promptly. Encourage discussions, ask for feedback, and show genuine interest in your followers’ beer experiences.
- Collaborate with Influencers: Identify beer influencers, bloggers, and local enthusiasts who can help promote your brewing company. Collaborations with influential individuals can expand your reach and introduce your beers to new audiences.
- Run Contests and Giveaways: Engage your social media followers by hosting contests, giveaways, or interactive challenges related to your craft beers. This can create buzz, attract new followers, and reward loyal customers.
The Role of this buy youtube views service in Brewery Marketing
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Buying YouTube views can boost the credibility and popularity of your brewery’s videos, attracting more organic viewers and potentially increasing engagement with your content. However, it’s crucial to choose reputable providers like The Marketing Heaven to ensure genuine and high-quality views.